GamblingNews
Coming just a few months after its acquisition of European gaming powerhouse Kindred, French lottery and betting giant FDJ embraced a new brand identity, renaming its business to FDJ UNITED. Although this change was meant to reflect the company’s foray into the world of European gaming…
Read More
French Traditionalists Scrutinize FDJ UNITED’s New Identity
Coming just a few months after its acquisition of European gaming powerhouse Kindred, French lottery and betting giant FDJ embraced a new brand identity, renaming its business to FDJ UNITED. Although this change was meant to reflect the company’s foray into the world of European gaming…