Forget about the tech, OpenAI and Perplexity are brands too

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Forget about the tech, OpenAI and Perplexity are brands too

Krystal Scanlon 15/08/2025 09:20

Both platforms reminded everyone that in 2025, AI isn’t just about tech. It’s about brand. And when companies forget that, the fallout is fast and public…

DigiDay
Both platforms reminded everyone that in 2025, AI isn’t just about tech. It’s about brand. And when companies forget that, the fallout is fast and public…
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