IGamingBusiness
If you log onto the Fanatics merchandise website, you won’t find any mention of a sportsbook. If you search the site for ‘Fanatics Sportsbook’ you’ll land on a page full of gift cards and gear. Why? Because just like how legacy casino companies consider their sportsbooks to be amenities – ways to draw in customers – so does Fanatics…
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FanCash links Fanatics Sportsbook to merch business and gives it a leg up
Jill R. Dorson
21:02
If you log onto the Fanatics merchandise website, you won’t find any mention of a sportsbook. If you search the site for ‘Fanatics Sportsbook’ you’ll land on a page full of gift cards and gear. Why? Because just like how legacy casino companies consider their sportsbooks to be amenities – ways to draw in customers
