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According to the World Parity Monitor by 123Compare.me, European hotels are taking the lead in the global pricing parity race, achieving more aggressive pricing compared to OTAs and Metasearch engines. This trend is particularly noticeable during the peak season, between October 2023 and October 2024…
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Europe Sets Pace in Hotel Pricing, Outperforms Asia and Americas
According to the World Parity Monitor by 123Compare.me, European hotels are taking the lead in the global pricing parity race, achieving more aggressive pricing compared to OTAs and Metasearch engines. This trend is particularly noticeable during the peak season, between October 2023 and October 2024…