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DSPs are leaning on automation and customer service to drive campaign performance

Home » Science & Technology » DSPs are leaning on automation and customer service to drive campaign performance

DSPs are leaning on automation and customer service to drive campaign performance

Yahoo 12/10/2024 09:20

Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions…

DigiDay
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions…
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DSPs are leaning on automation and customer service to drive campaign performance

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