TechNode
TikTok’s Chinese sibling Douyin is ramping up its travel business with a new round of promotions, rolling out subsidies worth hundreds of millions of RMB to drive hotel bookings. The platform has launched discount packages including hotel calendar deals, livestream-exclusive vouchers, and brand membership bundles, intensifying competition among internet players across sectors…
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Douyin pushes further into travel with subsidy campaign, as competition among online platforms across sectors intensifies
Shuang Jing
20:27
TikTok’s Chinese sibling Douyin is ramping up its travel business with a new round of promotions, rolling out subsidies worth hundreds of millions of RMB to drive hotel bookings. The platform has launched discount packages including hotel calendar deals, livestream-exclusive vouchers, and brand membership bundles, intensifying competition among internet players across sectors…
