DigiDay
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase…
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Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
Julia Tabisz
07:20
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase…
