DigiDay
The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X…
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Digiday+ Research: Publishers’ use of X rebounds ahead of the election, but they’re still not spending money there
Julia Tabisz
04:19
The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X…
