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Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

Home » Science & Technology » Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

Julia Tabisz 01/07/2025 15:22

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding…

DigiDay
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding…
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Court action launched by SA Property Owners’ Association against Johannesburg’s CCTV by-law

01/07/2025 Laine Mcnaught

Court action launched by SA Property Owners' Association against Johannesburg's CCTV by-law

ESPN Broadcaster Joins Troy Aikman In Cowboys Legend’s Fight Against $882B Industry

01/07/2025 Maribel Center

Imagine a friendship so strong that it not only survives two decades of live TV, but becomes the launchpad for

MLS Season Pass is 50% off, but Apple TV+ subscribers can get a better deal

01/07/2025 Jose Adorno

Starting today, Apple TV+ is lowering the season pricing for MLS Season Pass. Fans can subscribe for $49 to enjoy