DigiDay
When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing…
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Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
Li Lu
03:21
When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing…
