Forbes
Is the verdict still out on who has great jeans? If so, a new player has entered the chat. Gap’s “Better in Denim” campaign nods to the early aughts and the return of low-rise denim with a 90-second spot that has gotten over 23 million plays on TikTok to date, and it isn’t losing steam.
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Did Gap’s KATSEYE Denim Ad Just Up Sydney Sweeney And American Eagle In Showcasing Great Jeans?
Doug Melville
11:19
Is the verdict still out on who has great jeans? If so, a new player has entered the chat. Gap’s “Better in Denim” campaign nods to the early aughts and the return of low-rise denim with a 90-second spot that has gotten over 23 million plays on TikTok to date, and it isn’t losing steam.
