Diageo taps premium cocktail culture and talent to fuel APAC growth

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Diageo taps premium cocktail culture and talent to fuel APAC growth

Audrey Yow 25/08/2025 08:23

Diageo boosts its premium spirits strategy in Asia through immersive experiences that tap into what it describes as consumers’ “desire for the extraordinary”…

FoodNavigatorAsia
Diageo boosts its premium spirits strategy in Asia through immersive experiences that tap into what it describes as consumers’ “desire for the extraordinary”…
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