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Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

Home » Business » Markets » Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

Digiday Editors 22/07/2025 19:21

There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment…

DigiDay
There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment…
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