DigiDay
Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content…
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Creators are leveraging CTV channels as added value for sponsorship deals
Alexander Lee
10:20
Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content…
