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On June 5, the Chongqing Coffee Industry Association issued a joint statement with several local independent coffee brands, urging JD.com’s food delivery to halt its aggressive Billion-Yuan Subsidy campaign. The group criticized the platform’s steep discounts on freshly brewed coffee, claiming it has triggered a rapid market-wide price collapse and harmed the long-term health of [……
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Chongqing coffee industry leaders urge JD.com to end subsidy-driven price war
On June 5, the Chongqing Coffee Industry Association issued a joint statement with several local independent coffee brands, urging JD.com’s food delivery to halt its aggressive Billion-Yuan Subsidy campaign. The group criticized the platform’s steep discounts on freshly brewed coffee, claiming it has triggered a rapid market-wide price collapse and harmed the long-term health of