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China Daily) While embracing fashion and beauty rooted in Oriental aesthetics, many Chinese brands are now rapidly expanding their presence on the international stage.Ye Shouzeng, founder of ICICLE — a Chinese high-end clothing brand based in Shanghai — is bullish on the brand’s global push, looking to triple its international sales proportion to 30 percent of total sales revenue.ICICLE…
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Chinese fashion, beauty brands expand globally
Erasmo Geddes
07:20
China Daily) While embracing fashion and beauty rooted in Oriental aesthetics, many Chinese brands are now rapidly expanding their presence on the international stage.Ye Shouzeng, founder of ICICLE — a Chinese high-end clothing brand based in Shanghai — is bullish on the brand’s global push, looking to triple its international sales proportion to 30 percent
