LodgingMagazine
AUSTIN, Texas—Cendyn has acquired Knowland in a strategic acquisition that presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space. Knowland’s platform includes market intelligence data on meetings and events gathered from over 7,500 hotels across the United States and a handful of international markets…
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Cendyn Acquires Knowland, Aims to Yield More MICE Bookings
AUSTIN, Texas—Cendyn has acquired Knowland in a strategic acquisition that presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space. Knowland’s platform includes market intelligence data on meetings and events gathered from over 7,500 hotels across the United States and a handful of international markets…