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ByteDance has launched its first overseas micro drama product, Melolo, and formed a new team to oversee its global short-form content strategy, according to Chinese media outlet 36kr. The company is also recruiting for several positions related to overseas short-form content. Why it matters: The micro drama market has already shown immense potential in China…
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ByteDance to expand its micro drama business with launch of Melolo app
Shuang Jing
14:20
ByteDance has launched its first overseas micro drama product, Melolo, and formed a new team to oversee its global short-form content strategy, according to Chinese media outlet 36kr. The company is also recruiting for several positions related to overseas short-form content. Why it matters: The micro drama market has already shown immense potential in China…
