Jamaica Star
Prime Minister Andrew Holness has revealed that an international consulting firm has been brought in to revamp Jamaica’s brand messaging, ensuring the island stays at the top of the global tourism market.
Speaking at the Sandals Resorts International’s Mega Showcase, Holness said the Government’s decision is “very strategic and instrumental” in keeping Brand Jamaica strong and relevant…
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Brand Jamaica to get makeover
gtomlinson
13:38
Prime Minister Andrew Holness has revealed that an international consulting firm has been brought in to revamp Jamaica’s brand messaging, ensuring the island stays at the top of the global tourism market. Speaking at the Sandals Resorts International’s Mega Showcase, Holness said the Government’s decision is “very strategic and instrumental” in keeping Brand Jamaica strong