TechNode
While Chinese brands aggressively expand into overseas markets, foreign companies continue to target China’s vast consumer base, drawn by its immense growth potential, an industry expert said during a session at the BEYOND Expo 2025. Olivia Plotnick, founder of Shanghai-based social media marketing agency Wai Social…
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BEYOND Expo 2025: Foreign brands in China must adapt to its unique social media ecosystem, expert says
Shuang Jing
12:22
While Chinese brands aggressively expand into overseas markets, foreign companies continue to target China’s vast consumer base, drawn by its immense growth potential, an industry expert said during a session at the BEYOND Expo 2025. Olivia Plotnick, founder of Shanghai-based social media marketing agency Wai Social…
