The Times of India
Facing slowing growth in traditional e-commerce, beauty and personal care brands in India are turning to quick commerce channels. Brands like Plum Goodness and Mamaearth saw revenue growth decline in fiscal 2024 after years of rapid expansion. Industry expe…
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Beauty and personal care brands in dull phase find quick fix to glow up
Ajay Rag and Jessica Rajan
05:24
Facing slowing growth in traditional e-commerce, beauty and personal care brands in India are turning to quick commerce channels. Brands like Plum Goodness and Mamaearth saw revenue growth decline in fiscal 2024 after years of rapid expansion. Industry expe…
