How Liverpool FC’s rebrand was powered by its fans
As Liverpool Football Club revels in Premier League glory, we explore the strategic revolution powering its identity both on and
All posts by Tom May
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Tom May
03:22
15 brilliant resources to support your mental health at work
Need some inspiration to calm the mind? These books, podcasts, and apps will help you stay grounded, focused, and well.
Tom May
21:28
Despite the new trade deal, could tariffs still destroy the UK film industry?
Today, everyone is celebrating the signing of a historic trade deal between Britain and America. But the US President has
Tom May
21:23
How&How delivers scrappy new identity for Big Cartel
Etsy rival Big Cartel has been helping artists and makers sell products for 20 years. We explore their recent rebrand
Tom May
21:26
Mother’s new logo and branding for Adobe are brilliantly self-assured
The creative software giant has unveiled a new brand identity developed in collaboration with Mother Design. Read on to find
Tom May
21:26
The Guardian’s 2025 redesign is the upgrade readers deserve
Faced with an existential threat from AI, the leading liberal newspaper is fighting back with a major redesign focused on
Tom May
15:26
Now’s your chance to see Wes Anderson’s physical designs up close and personal
The legendary filmmaker's personal collection of props, costumes and models is going on public display in London. Love Wes Anderson,
Tom May
15:19
The best new typefaces for May 2025 by leading foundries and designers
Need a fresh burst of typographic inspiration? Our latest monthly roundup of new and revived fonts is a must-read. Ever
Tom May
21:34
Photographer Alixe Lay on using modern smartphones to capture a ‘spirit of place’
The Malaysian-born, London-based photographer discusses psychology, cultural heritage and what sets different places apart. It's a strange world we live
Tom May
22:31
Why I think Adobe’s approach to AI is worth supporting
The software giant has got a lot of flack from creatives for its focus on 'ethical' AI. But I'm starting
