How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company's plans for broadening its programmatic strategy during a live recording of
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Tim Peterson
07:20
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent
Tim Peterson
04:19
How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
The veteran news executive joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers...
Tim Peterson
10:22
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next
Tim Peterson
04:19
Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that
Tim Peterson
11:20
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions...
Tim Peterson
21:20
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital
Tim Peterson
12:27
Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe
Tim Peterson
14:20
Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last
Tim Peterson
04:21
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s
