IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers
Organization plans to release 31 new specifications or spec updates in 2025, including new signals for ads in live streaming
All posts by Tim Peterson
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Tim Peterson
09:20
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will
Tim Peterson
08:20
CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures
Tim Peterson
06:20
The topics and trends that will be the talk of CES this year
Digiday polled a group of media and advertising industry insiders to see what they expect to be the hot topics
Tim Peterson
15:20
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing
Tim Peterson
14:25
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company's plans for broadening its programmatic strategy during a live recording of
Tim Peterson
07:20
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent
Tim Peterson
04:19
How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
The veteran news executive joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers...
Tim Peterson
10:22
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next
Tim Peterson
04:19
Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that
