Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as
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Tim Peterson
04:19
Future of TV Briefing: Is YouTube TV? (2025 edition)
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional
Tim Peterson
21:20
Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state
Tim Peterson
15:20
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still
Tim Peterson
18:20
How to grow a creator-based newsletter business, with Puck’s Sarah Personette
Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest
Tim Peterson
15:20
Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about
Tim Peterson
18:22
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s
Tim Peterson
17:19
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what
Tim Peterson
07:20
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers
Organization plans to release 31 new specifications or spec updates in 2025, including new signals for ads in live streaming
Tim Peterson
09:20
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will
