All posts by Tim Peterson

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar

With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for

This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is

This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy

Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which

Horizon Media's president of global investment breaks down the state of play heading into this year's upfront market...

While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming

This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s