Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV
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Tim Peterson
23:21
Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand
Tim Peterson
20:23
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views
Tim Peterson
06:20
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s
Tim Peterson
14:19
Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar
Tim Peterson
03:19
WTF is sell-side decisioning?
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for
Tim Peterson
21:19
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is
Tim Peterson
09:20
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on
Tim Peterson
20:20
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy
Tim Peterson
22:20
How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor
Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and
