What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot
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Tim Peterson
04:19
Future of TV Briefing: CTV advertisers fail to reach 80% of households
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and
Tim Peterson
19:24
Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing
Tim Peterson
13:22
What now for TikTok creators after the latest ban delay, with Alyssa McKay
If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill
Tim Peterson
03:23
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into
Tim Peterson
10:20
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as
Tim Peterson
04:19
Future of TV Briefing: Is YouTube TV? (2025 edition)
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional
Tim Peterson
21:20
Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state
Tim Peterson
15:20
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still
Tim Peterson
18:20
How to grow a creator-based newsletter business, with Puck’s Sarah Personette
Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest
