The hidden power of persona-driven UAT in martech success
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. The post
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Steve Petersen
09:19
Overcoming fear of better options in martech decisions
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack
Steve Petersen
18:19
A martech tale of multi-channel confusion
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. The post
Steve Petersen
00:22
Where do martech practitioners sit in organizations?
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams. The post Where do martech
Steve Petersen
20:20
What an honest MOps job posting looks like
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. The
Steve Petersen
05:44
Weighing the pros and cons of out-of-the-box martech
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. The post
