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Home » Article of: Steve Petersen

All posts by Steve Petersen

Steve Petersen 09/08/2025 03:23

The hidden power of persona-driven UAT in martech success

Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. The post

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Steve Petersen 10/05/2025 09:19

Overcoming fear of better options in martech decisions

From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack

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Steve Petersen 05/04/2025 18:19

A martech tale of multi-channel confusion

Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. The post

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Steve Petersen 07/12/2024 00:22

Where do martech practitioners sit in organizations?

Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams. The post Where do martech

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Steve Petersen 28/10/2024 20:20

What an honest MOps job posting looks like

Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. The

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Steve Petersen 08/10/2024 05:44

Weighing the pros and cons of out-of-the-box martech

Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. The post

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