Overcoming fear of better options in martech decisions
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. The post
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams. The post Where do martech
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. The
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. The post
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