When AI makes customer experience feel personal
Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters. The post When
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Shiv Gupta
04:27
4 ways to correct bad data and improve your AI
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. The post
Shiv Gupta
15:22
How marketing leaders can transform marketing from a support function to a growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The
Shiv Gupta
01:55
How to make the most of your market research data
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. The post How to make
