TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. ...
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Seb Joseph
16:20
Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
For publishers, the stakes are high — this hits close to home...
Seb Joseph
12:58
DMEXCO Briefing: Ad tech leaders argue for a balanced approach to ‘Founder Mode’ concept
The DMEXCO chatter has reached a consensus: "founder mode" isn't inherently bad...
Seb Joseph
16:24
DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift
With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO
Seb Joseph
01:23
Coca-Cola commits to ‘critical’ open web advertising through curation
The company not only spends ad dollars on the open web, but it also plans to keep investing in these
Seb Joseph
05:19
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking
Seb Joseph
10:14
From power play to courtroom drama: a timeline of tumultuous turns to Google’s ad tech trial
Google implores authorities to "let's not break what's working" as its hour of judgement nears closer...
