A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The data broker announced the deal Dec. 4, but stayed tight-lipped on the price...
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Seb Joseph
05:20
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so...
Seb Joseph
04:19
Drake-Kendrick feud shows how fandom has become a battleground
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital...
Seb Joseph
17:56
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters...
Seb Joseph
14:20
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo...
Seb Joseph
11:19
Google is getting in on the latest ad tech craze: curation
The announcement underlines the latest skirmishes in ad tech...
Seb Joseph
23:24
DPG Media will pull the plug on selling app ads in the open market
Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear
Seb Joseph
11:32
Untangling TTD’s DDT (Dominance Distress Trauma)
A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory...
Seb Joseph
12:19
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. ...
Seb Joseph
16:20
Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
For publishers, the stakes are high — this hits close to home...
