Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
Nowhere is this crossover sharper than in the creator economy, where marketing and entertainment collide...
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Seb Joseph
05:19
Advertising’s dealmakers are gearing up for a 2025 surge
Dealmakers — strategic and private equity alike — are getting clearer on the unknowns, and for the latter, there’s dry
Seb Joseph
03:21
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats...
Seb Joseph
13:20
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom’s proposed acquisition of IPG keeps marketers guessing...
Seb Joseph
15:20
The year the memes took over reality – and marketing followed
Subcultures aren’t niche anymore -- they’re the culture. And for marketers, that changes everything...
Seb Joseph
08:20
A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The data broker announced the deal Dec. 4, but stayed tight-lipped on the price...
Seb Joseph
05:20
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so...
Seb Joseph
04:19
Drake-Kendrick feud shows how fandom has become a battleground
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital...
Seb Joseph
17:56
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters...
Seb Joseph
14:20
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo...
