All posts by Seb Joseph

Subcultures aren’t niche anymore -- they’re the culture. And for marketers, that changes everything...

The data broker announced the deal Dec. 4, but stayed tight-lipped on the price...

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so...

The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital...

Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters...

Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo...

The announcement underlines the latest skirmishes in ad tech...

Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear

A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory...

TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. ...