Advertising’s dealmakers are gearing up for a 2025 surge
Dealmakers — strategic and private equity alike — are getting clearer on the unknowns, and for the latter, there’s dry
All posts by Seb Joseph
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Seb Joseph
03:21
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats...
Seb Joseph
13:20
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom’s proposed acquisition of IPG keeps marketers guessing...
Seb Joseph
15:20
The year the memes took over reality – and marketing followed
Subcultures aren’t niche anymore -- they’re the culture. And for marketers, that changes everything...
Seb Joseph
08:20
A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The data broker announced the deal Dec. 4, but stayed tight-lipped on the price...
Seb Joseph
05:20
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so...
Seb Joseph
04:19
Drake-Kendrick feud shows how fandom has become a battleground
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital...
Seb Joseph
17:56
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters...
Seb Joseph
14:20
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo...
Seb Joseph
11:19
Google is getting in on the latest ad tech craze: curation
The announcement underlines the latest skirmishes in ad tech...
