Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between
All posts by Seb Joseph
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Seb Joseph
03:21
Tariffs, inflation and the ad market’s race for flexibility
The ad industry’s new normal has become shifting ad dollars in an unpredictable economy...
Seb Joseph
05:22
Publishers want more control over programmatic. Some are finally making it happen
Why publishers are finally facing programmatic’s hard truths...
Seb Joseph
09:21
Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
There are still no clear answers in Google’s protracted third-party cookie phase-out...
Seb Joseph
16:22
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
Amazon's DSP aims to lead programmatic spending. Here's how...
Seb Joseph
12:21
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
Where the bidstream provides transactional data, Sincera’s analytics dive deeper, tracking the quality of data signals from publishers and content
Seb Joseph
05:20
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
How marketers plan to navigate the “Muskification” of social media...
Seb Joseph
07:20
Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
Nowhere is this crossover sharper than in the creator economy, where marketing and entertainment collide...
Seb Joseph
05:19
Advertising’s dealmakers are gearing up for a 2025 surge
Dealmakers — strategic and private equity alike — are getting clearer on the unknowns, and for the latter, there’s dry
Seb Joseph
03:21
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats...
