Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Ad spending’s new forecast: ad growth slower, caution higher...
All posts by Seb Joseph
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Seb Joseph
22:21
Why big brands are turning agency reviews into quiet affairs
The discreet business of modern ad agency reviews...
Seb Joseph
12:20
Marketers rethink cheap programmatic as ad waste mounts
Why some marketers are finally asking the right questions about programmatic advertising...
Seb Joseph
15:20
Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them...
Seb Joseph
16:21
Bold call: The holdco era is over. The operating company age is here — for real this time
If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years...
Seb Joseph
11:20
Holdco excuse speak, translated: a translator for agency turmoil
The squeeze on agency holding companies keeps getting tighter...
Seb Joseph
11:20
Indie agencies are betting on tech to outmaneuver the big guys
Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm
Seb Joseph
11:23
Rising ad spend fuels rapid growth of Amazon’s DSP
While advertisers increase spending in Amazon DSP, the platform still has a long way to go...
Seb Joseph
13:20
Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between
Seb Joseph
03:21
Tariffs, inflation and the ad market’s race for flexibility
The ad industry’s new normal has become shifting ad dollars in an unpredictable economy...
