The Upfronts got a taste of the creator economy
At the Upfronts, creator took the stage -- but not the power. Yet...
All posts by Seb Joseph
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Seb Joseph
22:20
A check on The Trade Desk’s risks and rewards
Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read
Seb Joseph
20:21
Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
Digiday sifted through the noise to bring you the sharpest, spiciest and most side-eye worthy takes out there...
Seb Joseph
09:20
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they're no longer foundational. The shift is already underway, it's just no longer waiting
Seb Joseph
04:19
Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
Publishers wanted Google humbled. Now they’re wondering what that means...
Seb Joseph
02:21
How Google took control over online advertising, according to those who watched it happen
A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising...
Seb Joseph
02:21
When it comes to ads, Apple isn’t playing coy anymore
Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company
Seb Joseph
03:21
Ad execs are now working as Trump tariff policy translators for advertisers
The marketer’s guide to interpreting Trump-era chaos...
Seb Joseph
09:19
Publishers count their losses as the open auction bleeds ad dollars
Publishers are learning the hard way that the open auction’s best days are over...
Seb Joseph
00:20
The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
One quarter, you’re the king of the open internet; the next, you're fending off existential doubts. The Trade Desk is
