Indie agencies are betting on tech to outmaneuver the big guys
Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm
All posts by Seb Joseph
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Seb Joseph
11:23
Rising ad spend fuels rapid growth of Amazon’s DSP
While advertisers increase spending in Amazon DSP, the platform still has a long way to go...
Seb Joseph
13:20
Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between
Seb Joseph
03:21
Tariffs, inflation and the ad market’s race for flexibility
The ad industry’s new normal has become shifting ad dollars in an unpredictable economy...
Seb Joseph
05:22
Publishers want more control over programmatic. Some are finally making it happen
Why publishers are finally facing programmatic’s hard truths...
Seb Joseph
09:21
Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
There are still no clear answers in Google’s protracted third-party cookie phase-out...
Seb Joseph
16:22
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
Amazon's DSP aims to lead programmatic spending. Here's how...
Seb Joseph
12:21
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
Where the bidstream provides transactional data, Sincera’s analytics dive deeper, tracking the quality of data signals from publishers and content
Seb Joseph
05:20
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
How marketers plan to navigate the “Muskification” of social media...
Seb Joseph
07:20
Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
Nowhere is this crossover sharper than in the creator economy, where marketing and entertainment collide...
