Why Oatly’s marketers prefer cultural signals to focus groups
It's doing this through its work with cultural intelligence platform CultureLab — tapping into media narratives and emerging behaviors...
All posts by Seb Joseph
Read More »
Seb Joseph
20:20
In-house agencies navigate a new phase of purpose and pressure
The fragile promise of in-house agencies meets economic reality...
Seb Joseph
04:20
Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a
Seb Joseph
01:28
WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Belgium's Court of Appeal's ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it
Seb Joseph
03:20
The holdco exodus is becoming a founding, independent class
Building ambitious, successful businesses outside the holdco model is more viable than ever. Here's who is taking advantage...
Seb Joseph
02:20
The Upfronts got a taste of the creator economy
At the Upfronts, creator took the stage -- but not the power. Yet...
Seb Joseph
22:20
A check on The Trade Desk’s risks and rewards
Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read
Seb Joseph
20:21
Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
Digiday sifted through the noise to bring you the sharpest, spiciest and most side-eye worthy takes out there...
Seb Joseph
09:20
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they're no longer foundational. The shift is already underway, it's just no longer waiting
Seb Joseph
04:19
Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
Publishers wanted Google humbled. Now they’re wondering what that means...
