Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
The creator market’s search for proof...
All posts by Seb Joseph
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Seb Joseph
12:21
In AI and data, WPP Media revives a playbook it thinks it can finally win
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs
Seb Joseph
11:21
The publishers’ guide to being gaslit by tech platforms (the AI edition)
Google's recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here's
Seb Joseph
06:20
Elon Musk outlines AI-led Grok future for advertising on X
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers...
Seb Joseph
09:36
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. ...
Seb Joseph
06:20
Why there’s a CPM slump in a growing CTV market
CTV’s growth comes with a price cut...
Seb Joseph
03:19
Some WPP clients see a risk in Mark Read’s exit, others see a reset
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on...
Seb Joseph
17:19
WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client
Seb Joseph
21:21
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading
Seb Joseph
15:21
Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison
