When it comes to ads, Apple isn’t playing coy anymore
Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company
All posts by Seb Joseph
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Seb Joseph
03:21
Ad execs are now working as Trump tariff policy translators for advertisers
The marketer’s guide to interpreting Trump-era chaos...
Seb Joseph
09:19
Publishers count their losses as the open auction bleeds ad dollars
Publishers are learning the hard way that the open auction’s best days are over...
Seb Joseph
00:20
The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
One quarter, you’re the king of the open internet; the next, you're fending off existential doubts. The Trade Desk is
Seb Joseph
00:21
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Ad spending’s new forecast: ad growth slower, caution higher...
Seb Joseph
22:21
Why big brands are turning agency reviews into quiet affairs
The discreet business of modern ad agency reviews...
Seb Joseph
12:20
Marketers rethink cheap programmatic as ad waste mounts
Why some marketers are finally asking the right questions about programmatic advertising...
Seb Joseph
15:20
Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them...
Seb Joseph
16:21
Bold call: The holdco era is over. The operating company age is here — for real this time
If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years...
Seb Joseph
11:20
Holdco excuse speak, translated: a translator for agency turmoil
The squeeze on agency holding companies keeps getting tighter...
