From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters...
All posts by Seb Joseph
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Seb Joseph
14:20
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo...
Seb Joseph
11:19
Google is getting in on the latest ad tech craze: curation
The announcement underlines the latest skirmishes in ad tech...
Seb Joseph
23:24
DPG Media will pull the plug on selling app ads in the open market
Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear
Seb Joseph
11:32
Untangling TTD’s DDT (Dominance Distress Trauma)
A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory...
Seb Joseph
12:19
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. ...
Seb Joseph
16:20
Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
For publishers, the stakes are high — this hits close to home...
Seb Joseph
12:58
DMEXCO Briefing: Ad tech leaders argue for a balanced approach to ‘Founder Mode’ concept
The DMEXCO chatter has reached a consensus: "founder mode" isn't inherently bad...
Seb Joseph
16:24
DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift
With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO
Seb Joseph
01:23
Coca-Cola commits to ‘critical’ open web advertising through curation
The company not only spends ad dollars on the open web, but it also plans to keep investing in these
