CTV’s reseller reckoning, moving past scale on paper, confusion in practice
CTV is officially in its “wait, what are we actually buying?” era...
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Seb Joseph
15:20
Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy
Fragmented, politicized and increasingly treated as a risk rather than a utility, the business of media is being reshaped in
Seb Joseph
09:22
Beyond the U.S. trial, here is Europe’s antitrust case against Google’s ad tech monopoly explained
Earlier this month, the European Commission – the European Union’s executive arm – hit Google with a €2.95 billion fine
Seb Joseph
12:21
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one
Seb Joseph
22:21
In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
These days, it's still where business gets done, but increasingly for a narrower slice of the ecosystem...
Seb Joseph
10:20
Still spending, still nervous: the paradox of Q4 advertising
In a precarious economy, marketers opt for controlled risk...
Seb Joseph
02:21
Netflix turns to Amazon to make its ads easier to buy
Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP
Seb Joseph
02:21
‘Quite frankly, ignorant’: Index Exchange CEO Andrew Casale rebukes The Trade Desk’s SSP ‘reseller’ tag
Index Exchange CEO Andrew Casale said The Trade Desk's SSP ‘reseller’ tag was "ignorant...
Seb Joseph
13:21
The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself...
Seb Joseph
04:21
Walmart finds its cushion in advertising as tariffs bite
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the
