Still spending, still nervous: the paradox of Q4 advertising
In a precarious economy, marketers opt for controlled risk...
All posts by Seb Joseph
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Seb Joseph
02:21
Netflix turns to Amazon to make its ads easier to buy
Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP
Seb Joseph
02:21
‘Quite frankly, ignorant’: Index Exchange CEO Andrew Casale rebukes The Trade Desk’s SSP ‘reseller’ tag
Index Exchange CEO Andrew Casale said The Trade Desk's SSP ‘reseller’ tag was "ignorant...
Seb Joseph
13:21
The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself...
Seb Joseph
04:21
Walmart finds its cushion in advertising as tariffs bite
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the
Seb Joseph
02:21
Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
The creator market’s search for proof...
Seb Joseph
12:21
In AI and data, WPP Media revives a playbook it thinks it can finally win
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs
Seb Joseph
11:21
The publishers’ guide to being gaslit by tech platforms (the AI edition)
Google's recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here's
Seb Joseph
06:20
Elon Musk outlines AI-led Grok future for advertising on X
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers...
Seb Joseph
09:36
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. ...
