Some WPP clients see a risk in Mark Read’s exit, others see a reset
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on...
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on...
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading
Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison
It's doing this through its work with cultural intelligence platform CultureLab — tapping into media narratives and emerging behaviors...
The fragile promise of in-house agencies meets economic reality...
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a
Belgium's Court of Appeal's ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it
Building ambitious, successful businesses outside the holdco model is more viable than ever. Here's who is taking advantage...
At the Upfronts, creator took the stage -- but not the power. Yet...
No posts found.