Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. ...
All posts by Seb Joseph
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Seb Joseph
06:20
Why there’s a CPM slump in a growing CTV market
CTV’s growth comes with a price cut...
Seb Joseph
03:19
Some WPP clients see a risk in Mark Read’s exit, others see a reset
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on...
Seb Joseph
17:19
WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client
Seb Joseph
21:21
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading
Seb Joseph
15:21
Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison
Seb Joseph
09:22
Why Oatly’s marketers prefer cultural signals to focus groups
It's doing this through its work with cultural intelligence platform CultureLab — tapping into media narratives and emerging behaviors...
Seb Joseph
20:20
In-house agencies navigate a new phase of purpose and pressure
The fragile promise of in-house agencies meets economic reality...
Seb Joseph
04:20
Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a
Seb Joseph
01:28
WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Belgium's Court of Appeal's ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it
