Walmart finds its cushion in advertising as tariffs bite
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the
The creator market’s search for proof...
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs
Google's recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here's
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers...
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. ...
CTV’s growth comes with a price cut...
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on...
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading
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