Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy. The
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Sean Nowlin
03:19
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build
Sean Nowlin
16:20
How to make CTV ads that stick
From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what
Sean Nowlin
16:20
How to assess CTV’s impact on other ad channels
CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store
Sean Nowlin
04:19
2025 is the year for B2B brands to embrace CTV
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and
