In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search
Here are five graphs that reveal the major trends emerging in the world of AI and 'zero-click' search, and what
All posts by Sara Guaglione
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Sara Guaglione
01:21
How Vogue could navigate potential industry headwinds as Anna Wintour — who agency execs say made ad dollars flow — brings on new edit lead
Anna Wintour's successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing
Sara Guaglione
21:21
How Future is using its own AI engine to turn deeper engagement into ad dollars
Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers...
Sara Guaglione
20:22
Here are the biggest misconceptions about AI content scraping
An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI
Sara Guaglione
16:20
Media Briefing: As social platforms favor creators, publishers are left out of the referral loop
News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites...
Sara Guaglione
06:20
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize...
Sara Guaglione
22:20
How iHeartMedia kept the tone and personality of its AI-translated podcasts
More than a year after iHeartMedia execs planned to debut a handful of AI-translated podcasts, those shows are finally seeing
Sara Guaglione
06:19
Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home
Sara Guaglione
12:19
Lifestyle publishers rewrite the SEO playbook for AI-driven search
SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search
Sara Guaglione
21:21
Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search
