Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade's worth of game footage...
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Sam Bradley
06:46
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most
Sam Bradley
19:16
The cases for and against investing in CTV during the presidential election cycle
Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that
Sam Bradley
21:00
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of
Sam Bradley
15:09
After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing...
Sam Bradley
04:24
Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
Warner Bros. Discovery is rolling out a first-party data platform originally built for the news broadcaster...
