During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
This year there's more than carols and tinsel in some brand's seasonal spots...
All posts by Sam Bradley
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Sam Bradley
22:27
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space...
Sam Bradley
01:26
England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
Following Portuguese soccer star Cristiano Ronaldo's moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed
Sam Bradley
01:20
Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade's worth of game footage...
Sam Bradley
06:46
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most
Sam Bradley
19:16
The cases for and against investing in CTV during the presidential election cycle
Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that
Sam Bradley
21:00
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of
Sam Bradley
15:09
After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing...
Sam Bradley
04:24
Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
Warner Bros. Discovery is rolling out a first-party data platform originally built for the news broadcaster...
