How advertisers are reacting to Google’s declining share of the search market
Google's share of the search market's fallen recently, suggesting changes in user habits have gained momentum. How are brands responding...
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Sam Bradley
15:20
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences...
Sam Bradley
15:23
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
Brands are changing the way they capitalize on the big game spotlight. In Hellmann's case, that means adding shoppable ad
Sam Bradley
20:20
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers...
Sam Bradley
22:21
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom
Sam Bradley
23:21
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
TV's not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy
Sam Bradley
07:20
How Amazon Prime Video made itself an essential pick for brand media plans
Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans...
Sam Bradley
12:19
Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Amazon wants to be a big brother to brands seeking their cut of the retail media gold rush...
Sam Bradley
12:21
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory...
Sam Bradley
09:22
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the
