Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
Women's sports drew increased ad spend in 2024. Did that boost sports media spend overall...
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Sam Bradley
04:20
The case for and against brands changing how they market to men after recent election results
Trump had significant support among young male voters in November. What should marketers make of that trend...
Sam Bradley
09:19
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
Media buyers will be experimenting with new formats over the long weekend. ...
Sam Bradley
06:19
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing
Sam Bradley
04:21
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging...
Sam Bradley
23:25
During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
This year there's more than carols and tinsel in some brand's seasonal spots...
Sam Bradley
22:27
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space...
Sam Bradley
01:26
England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
Following Portuguese soccer star Cristiano Ronaldo's moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed
Sam Bradley
01:20
Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade's worth of game footage...
Sam Bradley
06:46
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most
