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  • 23/08/2025 10:20 6 Best Prepared Meal Delivery Services, Tested & Reviewed (2025)
  • 23/08/2025 10:20 Some of Made In’s Best Gear Is on Sale for Labor Day
  • 23/08/2025 10:20 Summer Tomato Noodle Salad and More Recipes We Made This Week
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  • 23/08/2025 06:20 Why gold may be losing its shine as a safe-haven investment
  • 23/08/2025 06:20 Why a new ‘iron curtain’ is being built across Europe. This time it’s to keep Russia out
  • 23/08/2025 06:20 With eyes on re-election, Netanyahu’s fights with world leaders aim to distract from his many political problems
  • 23/08/2025 04:21 Book Riot’s Deals of the Day for August 22, 2025
Home » Article of: Sam Bradley (Page 5)

All posts by Sam Bradley

Sam Bradley 31/01/2025 07:20

How Amazon Prime Video made itself an essential pick for brand media plans

Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans...

Read More »
Sam Bradley 18/01/2025 12:19

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering

Amazon wants to be a big brother to brands seeking their cut of the retail media gold rush...

Read More »
Sam Bradley 16/01/2025 12:21

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory...

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Sam Bradley 14/01/2025 09:22

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations

Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the

Read More »
Sam Bradley 10/01/2025 04:20

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

Netflix's NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight...

Read More »
Sam Bradley 01/01/2025 00:20

Marketers look to unconventional sports to move the needle for their brands

In 2025, brand marketers are set to seek audiences via niche sports opportunities...

Read More »
Sam Bradley 30/12/2024 22:32

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

Women's sports drew increased ad spend in 2024. Did that boost sports media spend overall...

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Sam Bradley 04/12/2024 04:20

The case for and against brands changing how they market to men after recent election results

Trump had significant support among young male voters in November. What should marketers make of that trend...

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Sam Bradley 27/11/2024 09:19

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

Media buyers will be experimenting with new formats over the long weekend. ...

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Sam Bradley 23/11/2024 06:19

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing

Read More »
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