How Amazon Prime Video made itself an essential pick for brand media plans
Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans...
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Sam Bradley
12:19
Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Amazon wants to be a big brother to brands seeking their cut of the retail media gold rush...
Sam Bradley
12:21
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory...
Sam Bradley
09:22
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the
Sam Bradley
04:20
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Netflix's NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight...
Sam Bradley
00:20
Marketers look to unconventional sports to move the needle for their brands
In 2025, brand marketers are set to seek audiences via niche sports opportunities...
Sam Bradley
22:32
Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
Women's sports drew increased ad spend in 2024. Did that boost sports media spend overall...
Sam Bradley
04:20
The case for and against brands changing how they market to men after recent election results
Trump had significant support among young male voters in November. What should marketers make of that trend...
Sam Bradley
09:19
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
Media buyers will be experimenting with new formats over the long weekend. ...
Sam Bradley
06:19
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing
