All posts by Sam Bradley

Brands are changing the way they capitalize on the big game spotlight. In Hellmann's case, that means adding shoppable ad

With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers...

Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom

TV's not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy

Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans...

Amazon wants to be a big brother to brands seeking their cut of the retail media gold rush...

Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory...

Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the

Netflix's NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight...

In 2025, brand marketers are set to seek audiences via niche sports opportunities...