All posts by Sam Bradley

More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a

Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to

Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What

March Madness marketers have leaned heavily on NIL creators for campaigns during this year's tournament, including a water boy...

Execs are uncertain of the right way forward amid constant policy change...

Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed

CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond