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  • 23/08/2025 10:20 6 Best Prepared Meal Delivery Services, Tested & Reviewed (2025)
  • 23/08/2025 10:20 Some of Made In’s Best Gear Is on Sale for Labor Day
  • 23/08/2025 10:20 Summer Tomato Noodle Salad and More Recipes We Made This Week
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  • 23/08/2025 08:20 $12.5 billion gas project out of legal woods as court ruling ends up in Woodside’s favor
  • 23/08/2025 06:20 Why gold may be losing its shine as a safe-haven investment
  • 23/08/2025 06:20 Why a new ‘iron curtain’ is being built across Europe. This time it’s to keep Russia out
  • 23/08/2025 06:20 With eyes on re-election, Netanyahu’s fights with world leaders aim to distract from his many political problems
  • 23/08/2025 04:21 Book Riot’s Deals of the Day for August 22, 2025
Home » Article of: Sam Bradley (Page 4)

All posts by Sam Bradley

Sam Bradley 16/03/2025 02:19

Trump’s topsy-turvy tariffs have marketers uncertain and on edge

Execs are uncertain of the right way forward amid constant policy change...

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Sam Bradley 12/03/2025 21:21

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness

For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal...

Read More »
Sam Bradley 27/02/2025 11:20

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed

Read More »
Sam Bradley 25/02/2025 11:20

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond

Read More »
Sam Bradley 21/02/2025 13:20

How advertisers are reacting to Google’s declining share of the search market

Google's share of the search market's fallen recently, suggesting changes in user habits have gained momentum. How are brands responding...

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Sam Bradley 14/02/2025 15:20

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels

The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences...

Read More »
Sam Bradley 13/02/2025 15:23

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads

Brands are changing the way they capitalize on the big game spotlight. In Hellmann's case, that means adding shoppable ad

Read More »
Sam Bradley 07/02/2025 20:20

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers...

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Sam Bradley 05/02/2025 22:21

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom

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Sam Bradley 04/02/2025 23:21

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

TV's not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy

Read More »
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