All posts by Sam Bradley

Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed

CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond

Google's share of the search market's fallen recently, suggesting changes in user habits have gained momentum. How are brands responding...

The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences...

Brands are changing the way they capitalize on the big game spotlight. In Hellmann's case, that means adding shoppable ad

With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers...

Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom

TV's not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy

Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans...