Athlete creators have become must-have partners for brands at March Madness
March Madness marketers have leaned heavily on NIL creators for campaigns during this year's tournament, including a water boy...
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Sam Bradley
02:19
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Execs are uncertain of the right way forward amid constant policy change...
Sam Bradley
21:21
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal...
Sam Bradley
11:20
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed
Sam Bradley
11:20
Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond
Sam Bradley
13:20
How advertisers are reacting to Google’s declining share of the search market
Google's share of the search market's fallen recently, suggesting changes in user habits have gained momentum. How are brands responding...
Sam Bradley
15:20
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences...
Sam Bradley
15:23
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
Brands are changing the way they capitalize on the big game spotlight. In Hellmann's case, that means adding shoppable ad
Sam Bradley
20:20
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers...
Sam Bradley
22:21
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom
