How creator marketing has become key to Mastercard’s culture-hacking strategy
MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach — and why influencer activity could eclipse TV...
All posts by Sam Bradley
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Sam Bradley
00:22
Danone takes cues from pharma marketing as GLP-1 changes American appetites
Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing...
Sam Bradley
02:20
Coca-Cola grants vote of confidence to WPP with Open X renewal
WPP retained its account, which covers global creative, and media outside North America, with the beverage giant...
Sam Bradley
01:21
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels...
Sam Bradley
22:21
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals...
Sam Bradley
20:20
PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least,
Sam Bradley
20:21
British and European marketers trim ad spend in the face of Trump’s tariffs
U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S.
Sam Bradley
11:20
Google’s Chrome retreat puts momentum for cookie alternatives in doubt
Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice...
Sam Bradley
03:21
Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a
Sam Bradley
03:21
How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week...
