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  • 06/07/2025 23:20 Owner.One Launches Free Source of Wealth (SoWE) Template to Strengthen Intergenerational Wealth Transfer Strategies
  • 06/07/2025 23:20 New App “Shootsolo” Lets Solo Content Creators Film Hands-Free with Voice Control & AI
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Home » Article of: Sam Bradley (Page 2)

All posts by Sam Bradley

Sam Bradley 22/05/2025 02:20

Coca-Cola grants vote of confidence to WPP with Open X renewal

WPP retained its account, which covers global creative, and media outside North America, with the beverage giant...

Read More »
Sam Bradley 21/05/2025 01:21

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels...

Read More »
Sam Bradley 12/05/2025 22:21

Media buyers anticipate a slower TV upfronts season amid economic uncertainty

Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals...

Read More »
Sam Bradley 01/05/2025 20:20

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis

It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least,

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Sam Bradley 30/04/2025 20:21

British and European marketers trim ad spend in the face of Trump’s tariffs

U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S.

Read More »
Sam Bradley 27/04/2025 11:20

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice...

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Sam Bradley 20/04/2025 03:21

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a

Read More »
Sam Bradley 19/04/2025 03:21

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week...

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Sam Bradley 18/04/2025 01:20

Temu’s tariff-induced ad retreat opens a window for retail rivals

Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to

Read More »
Sam Bradley 06/04/2025 02:20

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive

Read More »
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