How creator marketing has become key to Mastercard’s culture-hacking strategy
MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach — and why influencer activity could eclipse TV...
MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach — and why influencer activity could eclipse TV...
Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing...
WPP retained its account, which covers global creative, and media outside North America, with the beverage giant...
Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels...
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals...
It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least,
U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S.
Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice...
More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a
Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week...
No posts found.