How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
With consumer spending confidence doubtful the pressure on marketers to make the most out of the back-to-schools season is even
All posts by Sam Bradley
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Sam Bradley
02:20
With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race
The marketing services group has enjoyed an under-the-radar success story in recent years. A move for S4 will invite the
Sam Bradley
21:20
Dentsu’s latest deal signals rising holdco interest in NIL creators
The holding company has struck a partnership with a college sports creator matchmaking service to harness athletes dabbling in the
Sam Bradley
17:21
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
There's reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year
Sam Bradley
14:19
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others...
Sam Bradley
08:20
Here’s what media buyers say they need to accelerate ad spend on Netflix
The streamer's ad business is growing. But roadblocks could prevent it realizing revenue potential...
Sam Bradley
00:20
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger...
Sam Bradley
06:19
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase...
Sam Bradley
20:20
‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches
MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients
Sam Bradley
17:21
WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
WPP Media's latest spending forecasts suggest cooler ad spend growth over next five years while retail media and creator marketing...
