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  • 19/07/2025 01:20 Women threaten legal action over trans access to ladies pond in England
  • 19/07/2025 01:20 DR SHEA BRADLEY-FARRELL: Under Trump foreign policy is a return to sovereignty for the US and global nations
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Home » Article of: Sam Bradley (Page 2)

All posts by Sam Bradley

Sam Bradley 29/05/2025 04:21

How creator marketing has become key to Mastercard’s culture-hacking strategy

MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach — and why influencer activity could eclipse TV...

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Sam Bradley 24/05/2025 00:22

Danone takes cues from pharma marketing as GLP-1 changes American appetites

Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing...

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Sam Bradley 22/05/2025 02:20

Coca-Cola grants vote of confidence to WPP with Open X renewal

WPP retained its account, which covers global creative, and media outside North America, with the beverage giant...

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Sam Bradley 21/05/2025 01:21

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels...

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Sam Bradley 12/05/2025 22:21

Media buyers anticipate a slower TV upfronts season amid economic uncertainty

Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals...

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Sam Bradley 01/05/2025 20:20

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis

It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least,

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Sam Bradley 30/04/2025 20:21

British and European marketers trim ad spend in the face of Trump’s tariffs

U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S.

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Sam Bradley 27/04/2025 11:20

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice...

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Sam Bradley 20/04/2025 03:21

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a

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Sam Bradley 19/04/2025 03:21

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week...

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