All posts by Sam Bradley

It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least,

U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S.

Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice...

More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a

Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to

Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What

March Madness marketers have leaned heavily on NIL creators for campaigns during this year's tournament, including a water boy...

Execs are uncertain of the right way forward amid constant policy change...