All posts by Sam Bradley

WPP retained its account, which covers global creative, and media outside North America, with the beverage giant...

It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least,

U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S.

Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice...

More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a

Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to

Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive