At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing
All posts by Sam Bradley
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Sam Bradley
04:21
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging...
Sam Bradley
23:25
During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
This year there's more than carols and tinsel in some brand's seasonal spots...
Sam Bradley
22:27
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space...
Sam Bradley
01:26
England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
Following Portuguese soccer star Cristiano Ronaldo's moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed
Sam Bradley
01:20
Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade's worth of game footage...
Sam Bradley
06:46
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most
Sam Bradley
19:16
The cases for and against investing in CTV during the presidential election cycle
Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that
Sam Bradley
21:00
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of
Sam Bradley
15:09
After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing...
