Why Horizon and Havas are joining forces in the U.S. market
Horizon and Havas have formed a media joint venture in order to chase larger clients. Together, they hope to exploit
All posts by Sam Bradley
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Sam Bradley
14:20
Nexxen and Hisense open up smart TV programmatic floodgates
Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of
Sam Bradley
10:24
As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
Sports moments like the Open don't become influencer flytraps overnight. Craig Tiley, CEO of the Australian Open, has been chipping
Sam Bradley
08:22
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Short-term thinking can hold marketers back, but SEC changes won't easily unpick culture of quick wins...
Sam Bradley
10:20
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
The cookie's not formally going away, but spending by CPGs points to its eventual obsolescence...
Sam Bradley
23:22
Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees
The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of
Sam Bradley
16:19
Media agencies hope to drive down costs as Walmart opens up DSP roster
As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle...
Sam Bradley
08:20
WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list
Insiders acknowledge the company is struggling. Outsiders say there’s no magic bullet. WPP's board hopes Cindy Rose has her own
Sam Bradley
12:21
Amazon reverses its Google Shopping retreat, making life harder for performance buyers
The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers' heads spinning...
Sam Bradley
12:20
Confessions: How an indie agency’s over-reliance on AI drove it out of business
One creative exec's cautionary tale of a founder obsessed with silver bullets -- and an agency that ultimately went out
