All posts by Sam Bradley

The cookie's not formally going away, but spending by CPGs points to its eventual obsolescence...

As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle...

Insiders acknowledge the company is struggling. Outsiders say there’s no magic bullet. WPP's board hopes Cindy Rose has her own

The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers' heads spinning...

One creative exec's cautionary tale of a founder obsessed with silver bullets -- and an agency that ultimately went out

The platform wants to remain a key tool for organic activity of brands like McDonald's and Poppi, even as it

Marketers and media agencies are monitoring CPCs, referral rates and search traffic – and beginning to think bigger in their

The Pringles and Pop-Tarts maker wants more effective creative -- and more accountable agencies. How will fees end up being

Brands are worried about what AI search tools represent them -- and whether that can be measured and influenced...