Ignoring political noise, TikTok works to shore up place in organic social hierarchy
The platform wants to remain a key tool for organic activity of brands like McDonald's and Poppi, even as it
All posts by Sam Bradley
Read More »
Sam Bradley
02:21
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
Marketers and media agencies are monitoring CPCs, referral rates and search traffic – and beginning to think bigger in their
Sam Bradley
21:21
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
The Pringles and Pop-Tarts maker wants more effective creative -- and more accountable agencies. How will fees end up being
Sam Bradley
16:21
Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
Brands are worried about what AI search tools represent them -- and whether that can be measured and influenced...
Sam Bradley
10:20
How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
With consumer spending confidence doubtful the pressure on marketers to make the most out of the back-to-schools season is even
Sam Bradley
02:20
With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race
The marketing services group has enjoyed an under-the-radar success story in recent years. A move for S4 will invite the
Sam Bradley
21:20
Dentsu’s latest deal signals rising holdco interest in NIL creators
The holding company has struck a partnership with a college sports creator matchmaking service to harness athletes dabbling in the
Sam Bradley
17:21
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
There's reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year
Sam Bradley
14:19
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others...
Sam Bradley
08:20
Here’s what media buyers say they need to accelerate ad spend on Netflix
The streamer's ad business is growing. But roadblocks could prevent it realizing revenue potential...
