Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?
The British holding company has named its next CEO -- a Microsoft executive and board member of six years...
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Sam Bradley
15:22
B2B and DTC marketers find themselves on the zero-click search frontline
Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding...
Sam Bradley
11:20
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers
Sam Bradley
06:20
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients...
Sam Bradley
00:20
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger...
Sam Bradley
06:19
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase...
Sam Bradley
20:20
‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches
MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients
Sam Bradley
17:21
WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
WPP Media's latest spending forecasts suggest cooler ad spend growth over next five years while retail media and creator marketing...
Sam Bradley
21:21
The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets
Sam Bradley
15:21
WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
The media network builds on its rebrand with an AI platform launch it believes can set it apart, but it's
