Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase...
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Sam Bradley
20:20
‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches
MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients
Sam Bradley
17:21
WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
WPP Media's latest spending forecasts suggest cooler ad spend growth over next five years while retail media and creator marketing...
Sam Bradley
21:21
The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets
Sam Bradley
15:21
WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
The media network builds on its rebrand with an AI platform launch it believes can set it apart, but it's
Sam Bradley
04:21
How creator marketing has become key to Mastercard’s culture-hacking strategy
MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach — and why influencer activity could eclipse TV...
Sam Bradley
00:22
Danone takes cues from pharma marketing as GLP-1 changes American appetites
Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing...
Sam Bradley
02:20
Coca-Cola grants vote of confidence to WPP with Open X renewal
WPP retained its account, which covers global creative, and media outside North America, with the beverage giant...
Sam Bradley
01:21
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels...
Sam Bradley
22:21
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals...
