Spotify tunes up its ad tech as it looks to attract even more ad dollars
The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens...
All posts by Ronan Shields
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Ronan Shields
04:23
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were
Ronan Shields
10:20
Microsoft looks set to shutter its retail media business
The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of
Ronan Shields
21:19
Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marsall from Accenture Song
The move comes as observers tip an oncoming flurry of private equity-backed mergers and acquisitions in digital media...
Ronan Shields
21:41
Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really
Ronan Shields
12:58
DOJ vs. Google: Can the digital media industry learn from the last 15 years?
Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during
Ronan Shields
12:04
U.S. v. Google: Ad tech antitrust trial by numbers — so far
Trial evidence reveals the (until now) hidden extent of the shadow Google casts over the ad-supported internet...
Ronan Shields
18:19
Google might be close to a breakup, but sources warn authorities to ‘be careful what you wish for’
Even as suspicion over Privacy Sandbox proposals continues, many fear sticker shock...
Ronan Shields
19:19
Google sheds its nice guy poise as the legal heat dials up
Evidence in week one of its ad tech antitrust trial reveals an iron fist couched within its velvet glove...
Ronan Shields
01:23
Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
If that sounds dramatic, the third day of its antitrust trial offers some compelling proof...
