Telcos in ad tech, haven’t we seen this movie before?
As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others
All posts by Ronan Shields
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Ronan Shields
10:20
Key areas of focus for the new Criteo CEO
Michael Komasinski takes the reins, having to master trans-Atlantic relations, ride the third-party cookie roller-coaster, and tackle some M&A quandaries.
Ronan Shields
06:21
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
How Axciom went from IPG’s gamble to Omnicom’s headache...
Ronan Shields
15:20
Here are the numbers to know in Omnicom’s potential purchase of IPG
The acquisition is expected to yield $750 million in annual cost synergies within two years...
Ronan Shields
07:21
Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The contextual targeting parnters with advisory firm seeking investment to further growth...
Ronan Shields
00:19
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV
Ronan Shields
21:22
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO
Ronan Shields
22:20
Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome
Ronan Shields
12:23
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Some companies in the space are even talking about public listings...
Ronan Shields
01:19
Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Outgoing CEO Megan Clarken emphasizes 'we've moved on' from third-party cookies...
