Here are the numbers to know in Omnicom’s potential purchase of IPG
The acquisition is expected to yield $750 million in annual cost synergies within two years...
All posts by Ronan Shields
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Ronan Shields
07:21
Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The contextual targeting parnters with advisory firm seeking investment to further growth...
Ronan Shields
00:19
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV
Ronan Shields
21:22
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO
Ronan Shields
22:20
Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome
Ronan Shields
12:23
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Some companies in the space are even talking about public listings...
Ronan Shields
01:19
Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Outgoing CEO Megan Clarken emphasizes 'we've moved on' from third-party cookies...
Ronan Shields
00:19
Spotify tunes up its ad tech as it looks to attract even more ad dollars
The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens...
Ronan Shields
04:23
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were
Ronan Shields
10:20
Microsoft looks set to shutter its retail media business
The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of
