The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google's exit from "the open internet...
All posts by Ronan Shields
Read More »
Ronan Shields
17:24
Amid uncertainty, ad tech mavens turn to startups
DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck...
Ronan Shields
22:21
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’
As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael
Ronan Shields
10:20
Government oversight was the ghost at the feast during this week’s IAB ALM
Speculation over Google’s antitrust travails mounts as the great and the good of digital media converge to discuss conspiracy theories...
Ronan Shields
12:20
Telcos in ad tech, haven’t we seen this movie before?
As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others
Ronan Shields
10:20
Key areas of focus for the new Criteo CEO
Michael Komasinski takes the reins, having to master trans-Atlantic relations, ride the third-party cookie roller-coaster, and tackle some M&A quandaries.
Ronan Shields
06:21
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
How Axciom went from IPG’s gamble to Omnicom’s headache...
Ronan Shields
15:20
Here are the numbers to know in Omnicom’s potential purchase of IPG
The acquisition is expected to yield $750 million in annual cost synergies within two years...
Ronan Shields
07:21
Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The contextual targeting parnters with advisory firm seeking investment to further growth...
Ronan Shields
00:19
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV
