‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
The disruption of AI flares up adland’s decades-old concerns around disintermediation...
All posts by Ronan Shields
Read More »
Ronan Shields
01:20
Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents...
Ronan Shields
02:21
Microsoft Advertising is closing the Xandr DSP, layoffs pending
The software giant is contacting media buyers informing them it will close in February 2026...
Ronan Shields
17:21
Q1 was a win for The Trade Desk, but bigger tests lie ahead
The Trade Desk rebounds but agency tensions and strategic doubts linger...
Ronan Shields
18:20
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the
Ronan Shields
04:19
The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
While expected by many, years of strategic planning now needs recalibration...
Ronan Shields
04:22
Google Chrome will now continue to use third-party cookies
Google will not be rolling out a new standalone prompt for third-party cookies in Chrome...
Ronan Shields
02:21
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Experts share their thoughts on the most effective remedies to drive market impact...
Ronan Shields
01:20
Judge rules against Google in ad tech antitrust case
However, the DOJ failed to prove Google monopolized ad network market...
Ronan Shields
15:20
The outlook for ad tech M&A in 2025
Deal volume is tipped to rise, but who will be the winners and losers? ...
