The outlook for ad tech M&A in 2025
Deal volume is tipped to rise, but who will be the winners and losers? ...
All posts by Ronan Shields
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Ronan Shields
00:20
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy...
Ronan Shields
21:20
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
In updated court filings, the Justice Department eases up on earlier AI and Android remedies, but breakup is still the
Ronan Shields
14:20
WTF are JBPs?
‘Joint Business Plans’ are a less spoken of but vitally important means of growth for the online ad industry’s middlemen
Ronan Shields
16:20
The latest earnings round shows public markets aren’t for the faint-hearted
Across the board, there have been precipitous ad tech stock price declines, even if earnings are on the rise...
Ronan Shields
10:20
Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
The DSP wants to contrast itself and Big Tech, but class action lawsuits swarm as it looks forward to a
Ronan Shields
11:20
As Big Tech battles EU regulators, it also flaunts its value
The ad industry attempts to underline the economic contribution to regulators as growth rates start to plateau...
Ronan Shields
19:24
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google's exit from "the open internet...
Ronan Shields
17:24
Amid uncertainty, ad tech mavens turn to startups
DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck...
Ronan Shields
22:21
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’
As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael
