As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups...
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups...
Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech...
Index Exchange has invested in FirstPartyCapital to buoy its further evolution into an infrastructure and platform entity...
LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging
The disruption of AI flares up adland’s decades-old concerns around disintermediation...
Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents...
The software giant is contacting media buyers informing them it will close in February 2026...
The Trade Desk rebounds but agency tensions and strategic doubts linger...
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the
While expected by many, years of strategic planning now needs recalibration...
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