IAB Tech Lab unveils plans to bolster publisher monetization in the AI era
LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging
All posts by Ronan Shields
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Ronan Shields
20:20
‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
The disruption of AI flares up adland’s decades-old concerns around disintermediation...
Ronan Shields
01:20
Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents...
Ronan Shields
02:21
Microsoft Advertising is closing the Xandr DSP, layoffs pending
The software giant is contacting media buyers informing them it will close in February 2026...
Ronan Shields
17:21
Q1 was a win for The Trade Desk, but bigger tests lie ahead
The Trade Desk rebounds but agency tensions and strategic doubts linger...
Ronan Shields
18:20
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the
Ronan Shields
04:19
The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
While expected by many, years of strategic planning now needs recalibration...
Ronan Shields
04:22
Google Chrome will now continue to use third-party cookies
Google will not be rolling out a new standalone prompt for third-party cookies in Chrome...
Ronan Shields
02:21
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Experts share their thoughts on the most effective remedies to drive market impact...
Ronan Shields
01:20
Judge rules against Google in ad tech antitrust case
However, the DOJ failed to prove Google monopolized ad network market...
