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Home » Article of: Ronan Shields

All posts by Ronan Shields

Ronan Shields 26/08/2025 15:21

Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  ...

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Ronan Shields 09/08/2025 11:21

The Trade Desk shares plunge after posting Q2 revenues of $694 million

The DSP also names new CFO Alex Kayyal, and names Omar Tawakol as board member to underline AI capabilities...

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Ronan Shields 08/08/2025 06:20

Magnite hints at potential future legal action against Google 

On its Q2 earnings call, CEO Michael Barrett states that aping OpenX’s legal case could ‘have merit.’...

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Ronan Shields 07/08/2025 02:20

‘You can nullify the effects of what looks like change’: OpenX CEO John Gentry on its legal quarrel with Google

The lawsuit against Google was filed earlier this week in the U.S. District Court for the Eastern District of Virginia

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Ronan Shields 05/08/2025 22:19

Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry 

As advertising nears a double-digit revenue figure for Amazon, a Cold War between it and Google is starting to emerge. ...

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Ronan Shields 30/07/2025 04:21

Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets...

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Ronan Shields 25/06/2025 06:22

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech...

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Ronan Shields 11/06/2025 21:19

Inside Index Exchange’s multimillion-dollar start-up investment pact with FirstPartyCapital

Index Exchange has invested in FirstPartyCapital to buoy its further evolution into an infrastructure and platform entity...

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Ronan Shields 04/06/2025 09:20

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era

LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging

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Ronan Shields 01/06/2025 20:20

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

The disruption of AI flares up adland’s decades-old concerns around disintermediation...

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