Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears. ...
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Ronan Shields
02:20
Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling
Observers consider this a costly win for regulators, with advertisers and publishers continuing to suffer the status quo...
Ronan Shields
10:21
Ad Tech Briefing: One last row before back to school
Transaction ID debate sparks industry-wide debate...
Ronan Shields
15:21
Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown
The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist. ...
Ronan Shields
11:21
The Trade Desk shares plunge after posting Q2 revenues of $694 million
The DSP also names new CFO Alex Kayyal, and names Omar Tawakol as board member to underline AI capabilities...
Ronan Shields
06:20
Magnite hints at potential future legal action against Google
On its Q2 earnings call, CEO Michael Barrett states that aping OpenX’s legal case could ‘have merit.’...
Ronan Shields
02:20
‘You can nullify the effects of what looks like change’: OpenX CEO John Gentry on its legal quarrel with Google
The lawsuit against Google was filed earlier this week in the U.S. District Court for the Eastern District of Virginia
Ronan Shields
22:19
Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry
As advertising nears a double-digit revenue figure for Amazon, a Cold War between it and Google is starting to emerge. ...
Ronan Shields
04:21
Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future
Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets...
Ronan Shields
06:22
Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech...
