Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown
The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist. ...
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Ronan Shields
11:21
The Trade Desk shares plunge after posting Q2 revenues of $694 million
The DSP also names new CFO Alex Kayyal, and names Omar Tawakol as board member to underline AI capabilities...
Ronan Shields
06:20
Magnite hints at potential future legal action against Google
On its Q2 earnings call, CEO Michael Barrett states that aping OpenX’s legal case could ‘have merit.’...
Ronan Shields
02:20
‘You can nullify the effects of what looks like change’: OpenX CEO John Gentry on its legal quarrel with Google
The lawsuit against Google was filed earlier this week in the U.S. District Court for the Eastern District of Virginia
Ronan Shields
22:19
Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry
As advertising nears a double-digit revenue figure for Amazon, a Cold War between it and Google is starting to emerge. ...
Ronan Shields
04:21
Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future
Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets...
Ronan Shields
06:22
Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech...
Ronan Shields
21:19
Inside Index Exchange’s multimillion-dollar start-up investment pact with FirstPartyCapital
Index Exchange has invested in FirstPartyCapital to buoy its further evolution into an infrastructure and platform entity...
Ronan Shields
09:20
IAB Tech Lab unveils plans to bolster publisher monetization in the AI era
LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging
Ronan Shields
20:20
‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
The disruption of AI flares up adland’s decades-old concerns around disintermediation...
