Q1 was a win for The Trade Desk, but bigger tests lie ahead
The Trade Desk rebounds but agency tensions and strategic doubts linger...
All posts by Ronan Shields
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Ronan Shields
18:20
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the
Ronan Shields
04:19
The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
While expected by many, years of strategic planning now needs recalibration...
Ronan Shields
04:22
Google Chrome will now continue to use third-party cookies
Google will not be rolling out a new standalone prompt for third-party cookies in Chrome...
Ronan Shields
02:21
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Experts share their thoughts on the most effective remedies to drive market impact...
Ronan Shields
01:20
Judge rules against Google in ad tech antitrust case
However, the DOJ failed to prove Google monopolized ad network market...
Ronan Shields
15:20
The outlook for ad tech M&A in 2025
Deal volume is tipped to rise, but who will be the winners and losers? ...
Ronan Shields
00:20
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy...
Ronan Shields
21:20
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
In updated court filings, the Justice Department eases up on earlier AI and Android remedies, but breakup is still the
Ronan Shields
14:20
WTF are JBPs?
‘Joint Business Plans’ are a less spoken of but vitally important means of growth for the online ad industry’s middlemen
