Brands are reinventing performance marketing for a flattened funnel
Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are
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07:06
The state of performance marketing | Channels, distribution, conversions and managing advertiser success
This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating
