Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products...
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Mitchell Parton
00:20
Sam’s Club sees initial success with digital checkout
Sam's Club's CFO said at an investment conference that "if we fast forward into the future," there will probably be
Mitchell Parton
10:19
‘I feel disposable’: Confessions of a transgender Target employee after DEI pullback
Modern Retail spoke with a transgender Target employee who lives in Texas and has worked for the company for about
Mitchell Parton
12:21
AI personalization played a bigger role in this year’s Black Friday and Cyber Monday
Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that
Mitchell Parton
09:19
Brands are cautious about Google and Meta’s generative AI holiday ad push
Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still
