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Home » Article of: Mike Pastore (Page 5)

All posts by Mike Pastore

Mike Pastore 28/10/2024 20:19

How to develop a customer marketing strategy from scratch with Google Gemini

Mining customer data for insights, and turning those insights into actions, is easier than ever before. The post How to

Read More »
Mike Pastore 18/10/2024 20:29

What’s the role of marketing in a crisis?

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis. The

Read More »
Mike Pastore 12/10/2024 03:19

What the LinkedIn debate over a HockeyStack report says about B2B marketing

There are at least two schools of thought on B2B marketing right now. And all we can say for sure

Read More »
Mike Pastore 12/10/2024 03:19

Does your marketing team have a martech problem or a data problem?

Two surveys show data is very much on the mind of marketers when they think about their martech stack. The

Read More »
Mike Pastore 11/10/2024 03:19

What are marketers’ investment priorities as 2024 winds down?

We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.

Read More »
Mike Pastore 28/09/2024 13:19

U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.

Read More »
Mike Pastore 25/09/2024 21:45

Features drive marketers to replace martech, but cost is top of mind for new apps

A look at the highlights of the 2024 MarTech Replacement Survey. The post Features drive marketers to replace martech, but

Read More »
Mike Pastore 24/09/2024 00:26

3 announcements from Dreamforce marketers need to follow

How will all those AI announcements impact the way you work? Let’s take a closer look. The post 3 announcements

Read More »
Mike Pastore 07/09/2024 09:15

AI and security are the focus of latest Salesforce acquisitions

Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities. The post AI

Read More »
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