Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. The post Marketers
All posts by Mike Pastore
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Mike Pastore
15:22
DemandScience and Terminus merge, keeping data at the center of B2B marketing
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. The post DemandScience and
Mike Pastore
20:19
How to develop a customer marketing strategy from scratch with Google Gemini
Mining customer data for insights, and turning those insights into actions, is easier than ever before. The post How to
Mike Pastore
20:29
What’s the role of marketing in a crisis?
Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis. The
Mike Pastore
03:19
What the LinkedIn debate over a HockeyStack report says about B2B marketing
There are at least two schools of thought on B2B marketing right now. And all we can say for sure
Mike Pastore
03:19
Does your marketing team have a martech problem or a data problem?
Two surveys show data is very much on the mind of marketers when they think about their martech stack. The
Mike Pastore
03:19
What are marketers’ investment priorities as 2024 winds down?
We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.
Mike Pastore
13:19
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.
Mike Pastore
21:45
Features drive marketers to replace martech, but cost is top of mind for new apps
A look at the highlights of the 2024 MarTech Replacement Survey. The post Features drive marketers to replace martech, but
Mike Pastore
00:26
3 announcements from Dreamforce marketers need to follow
How will all those AI announcements impact the way you work? Let’s take a closer look. The post 3 announcements
