6 challenges businesses face when deploying CDPs
Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them. The post 6
All posts by Mike Pastore
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Mike Pastore
09:23
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. The
Mike Pastore
10:19
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up
Mike Pastore
12:21
Did Meta just launch a CDP with Signals Gateway?
If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an
Mike Pastore
13:25
The marketing community reacts, as the clock runs out on TikTok (for now)
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to
Mike Pastore
06:19
CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. The post CDP
Mike Pastore
18:19
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official. The
Mike Pastore
18:19
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re
Mike Pastore
20:19
Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. The post Marketers
Mike Pastore
15:22
DemandScience and Terminus merge, keeping data at the center of B2B marketing
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. The post DemandScience and
